Supply chain transparency has never been more critical. As global trade becomes increasingly complex, businesses are demanding unprecedented visibility into their logistics operations. Artificial Intelligence is emerging as the game-changing solution that transforms how companies track, trace, and optimize their supply chains.
The industry demand for transparency
According to Forto’s Logistics Trend Compass 2025, logistics professionals are placing transparency at the forefront of their operational priorities. The research reveals that 46.1% of industry professionals identify better tracking and tracing capabilities as the top benefit of AI in logistics operations.
Mounting pressure to deliver superior customer experiences while managing increasingly complex global supply chains might be the source of this expectation. Today’s businesses need real-time visibility across every touchpoint – from initial booking to final delivery – to make informed decisions and maintain competitive advantage.
Want to learn more about expectations towards AI?
Download our complete Trend Compass 2025 report to discover how logistics professionals expect AI to transform the industry.
Three technologies revolutionizing supply chain visibility
Let’s dive into some technologies that are already transforming the industry by providing accurate data and predictions, ultimately leading to superior visibility and transparency for all stakeholders.
Predictive analytics for shipments
AI-powered predictive analytics transforms raw shipping data into actionable insights. By analyzing historical patterns, weather conditions, port congestion, and carrier performance, these systems forecast potential delays and disruptions before they occur. This proactive approach enables logistics teams to reroute shipments, adjust schedules, and communicate proactively with customers.
Demand forecasting systems
Machine learning algorithms process vast datasets to predict future demand with remarkable accuracy. These systems analyze seasonal trends, market conditions, and consumer behavior patterns to help businesses optimize inventory levels and reduce stockouts. The result is improved cash flow management and enhanced customer satisfaction through consistent product availability.
Inventory optimization tools
AI-driven inventory management systems continuously monitor stock levels, supplier lead times, and demand fluctuations. These tools automatically trigger reorders, identify slow-moving inventory, and optimize warehouse space allocation. This intelligent approach reduces carrying costs while ensuring products are available when and where customers need them.
How Forto is leveraging AI to improve transparency
As a digital freight forwarder, we at Forto are pioneering the next generation of supply chain transparency through AI. This year we have launched Flash by Forto – the industry’s first AI-powered transport management agent.
Flash by Forto operates as a sophisticated multi-agent system that ingests, processes, and updates data across our entire operational infrastructure. Here’s how it improves transparency:
- Intelligent data processing: Flash automatically captures and validates information from emails, documents, and communications, ensuring our systems always reflect the most current data related to shipments.
- Seamless integration: Flash works across our entire technology stack, ensuring consistent data flow and eliminating the information silos that traditionally compromise supply chain visibility.
This AI-powered approach means our customers receive faster response times, more accurate delivery estimates, and complete transparency throughout their shipment journey – allowing them to focus on strategic decisions that drive their business forward.
Building tomorrow’s supply chains today
While the logistics industry is evolving, AI is driving transparent, efficient, and resilient supply chains. At Forto, we’ve embraced this new technology, leveraging it to provide superior visibility to our customers.
By blending human expertise with AI, we automate routine tasks and provide insights that empower logistics experts to solve complex problems and deliver exceptional service.
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