For a buyer (importer), Incoterms such as EXW (Ex Works) and FOB (Free on Board) are good options. They allow you to take control at origin, choose your own forwarder and control the main carriage logistics yourself. This can also help avoid hidden fees.
For a seller (exporter), CIF (Cost, Insurance & Freight) or CFR (Cost & Freight) are often best, as they allow you to arrange freight to the buyer’s port, giving you more control over costs.
In both cases, you should first assess your logistics capabilities. It’s often a good idea to partner with a reliable freight forwarder to manage the logistics and negotiate the best rates.