In any crisis, visibility becomes a prized commodity. The recent disruption of Red Sea shipping routes is a reminder of an impending challenge: an expected increase in rolled cargo. This phenomenon is common in periods of restricted capacity, like the one anticipated following the rerouting and delays of shipments in late 2023, and it is expected to be especially critical in the weeks leading to and during the Lunar New Year. A rolled cargo event epitomizes the need for precise, timely information in logistics and offers us an ideal example to explore the value of visibility in disruption management.

A Rolled Cargo Uptick is on the Horizon

Rolled cargo, a frequent result of overbooking and rerouting, poses a substantial challenge. The predicted surge in these events requires immediate attention. 

Equipment in Asia is in short supply due to delayed backhaul voyages. Container release is limited to large-volume ‘VIP contracts’ or shippers willing to pay a premium. There’s no guarantee cargo delivered to the quay will ship before the Lunar New Year on February 10th, as carriers prioritize higher-paying spot cargo and roll over lower rated contracts.

Rolled cargo is more than a simple inconvenience; it can often translate into delayed deliveries, increased handling costs, and a greater risk of damage in addition to the pain of replaning. That’s when you see the true practicality of Forto’s digital logistics platform.

Forto’s Approach to Visibility – Precise and Proactive:

Forto’s platform is designed to deliver specific, actionable information on any shipment event. When Cornelia Zenker from SellerX speaks about Forto, she highlights the direct benefits: “I am proactively informed of changes, and the communication is simple and straightforward.” This kind of targeted, efficient communication is what Forto aims to provide at all times.

Customized Notifications –  The information you want, when you need it

With Forto, customization is key. You decide which notifications are relevant, choose how to receive them, and set the frequency that works best for you. Whether it’s real-time updates or a daily summary, the control is in your hands.

Rolled Cargo Notifications – Essential Tools for Disruption Management

With the expected increase in rolled cargo events, having timely and accurate information is crucial. Forto’s notifications offer visibility into these events, enabling quick decisions to mitigate delays and additional costs. This kind of insight is critical for ensuring efficient shipment operations during disruptions.
This image highlights The Benefits of Forto’s Notifications, showcasing four key advantages that Forto’s notification system provides to its users in managing shipments and logistics. Visibility: The first benefit is visibility, represented by an icon of an eye within a screen, emphasizing constant awareness. The description explains that Forto’s notifications offer continuous updates on shipment status, keeping users informed about the location and condition of their goods in real-time. Efficiency: The second benefit is efficiency, symbolized by an icon resembling a network of connected nodes, indicating streamlined processes. Forto’s notifications reduce the time users spend tracking shipments manually, allowing for more efficient and productive use of resources. Strategic Planning: The third benefit, strategic planning, is represented by a target icon, highlighting the importance of foresight and preparation. The notifications enable users to anticipate and manage operational changes and costs, allowing for proactive planning to accommodate shifts in logistics or supply chain needs. Communication: The fourth benefit is communication, illustrated by an icon of a speech bubble, symbolizing dialogue and information exchange. Forto’s notifications support users in maintaining informed conversations with all stakeholders, ensuring that everyone involved has up-to-date information for effective coordination. In summary, Forto’s notifications enhance visibility, improve efficiency, support strategic planning, and facilitate better communication. These benefits enable businesses to stay informed, reduce manual tracking, anticipate changes, and coordinate seamlessly with stakeholders, ultimately creating a smoother and more efficient logistics experience.

Our focus is on providing clear, straightforward information. Forto’s platform ensures that you have access to the most relevant data without having to sort through unnecessary details.

Visibility solutions that work for business as usual and the unusual

In the current shipping landscape, marked by the Red Sea crisis, having a reliable source of information is invaluable. Forto provides this with a notification system designed for the needs of logistics professionals. By keeping you informed and prepared, Forto helps you manage these challenges with expertise and confidence.

For a more detailed understanding of how our system can work for you, consider scheduling a demo with us.