Technology Knowledge

Turning Logistics experts into true heroes

Speaking Opportunity at Logistics Summit 2025

Nov 11, 2025

Christopher Wendels

Director of Product Management - Broker

Simone Furlan

Vice President Operations Europe

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About

At Logistics Summit 2025, we returned to the stage to continue the conversation on how AI is transforming logistics, this time, focusing on the people behind the technology. Our masterclass, “Turning logistics experts into true heroes – An AI success story,” explored how AI empowers operations teams to work smarter, act faster, and deliver better customer experiences.

Led by Christopher Wendels, Director of Product Management, and Simone Furlan, VP Operations Europe, the session combined real-world insights from product innovation and operations leadership. Together, they demonstrated how Forto’s AI solutions are bridging the gap between visibility, data quality, and actionable insights, turning automation into a true partner for logistics professionals.

In this session

Empowering people through AI – How technology enhances the work of logistics experts rather than replacing it.
From visibility to action – The path from clean data and transparency to intelligent, automated decision-making.
AI in practice – Concrete use cases where Forto’s AI improves accuracy, reduces manual tasks, and boosts customer satisfaction.
The future of freight forwarding – How AI-driven tools like Flash by Forto are redefining operational excellence in logistics.

About the speakers

Christopher Wendels

Director of Product Management - Broker

Christopher Wendels is Director of Product Management at Forto, where he leads the development of AI-powered solutions to transform global logistics. With experience spanning two decades honed at tech giants like Google and Klarna, as well as in the dynamic startup ecosystem, his background spans both product and engineering leadership. At Forto, Christopher is focused on building the next generation of tools that will redefine efficiency and set new standards for the entire supply chain industry.
Simone Furlan

Vice President Operations Europe

Simone Furlan is Vice President Operations Europe at Forto, leading operational excellence and transformation across the company’s European freight forwarding activities. Before joining Forto, he spent more than 18 years at Kuehne+Nagel in senior global and regional leadership roles, including Vice President Global Seafreight Operations and Seafreight Director for UAE and Oman. With deep expertise in sea freight, stakeholder management, and strategic transformation, he brings a proven track record of driving efficiency, profitability and cross-company alignment in international logistics.