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Amazon FBA China Holidays – from New Year to Golden Week – How to Plan Your Import and Increase Your Profit Margins!

Well thought-out planning is essential for every Amazon FBA seller who imports products from China. Careful planning is the only way to prevent going out of stock — and there is almost nothing that harms an Amazon business more than that.

In order to avoid bottlenecks and, at best, to optimize your profit margin, you should keep the Chinese holidays in mind when planning. That way, you can act accordingly with a forward-looking inventory and import planning.

This post gives you an overview of the holidays in China and also our top 3 tips for successfully planning your imports from China!


What are the holidays in China?

The Chinese government has introduced some celebrations to increase tourism in the country and improve the population’s general standard of living. Since the introduction of these holidays, many Chinese have taken the opportunity to travel across the entire People’s Republic each year — be it to visit their relatives or to visit popular attractions in the country, such as the Great Wall of China.

The dates for these public Chinese holidays are based on the traditional Chinese lunar calendar, which is why the time varies from year to year:

  • International New Year’s Day – January 1st
  • Chinese New Year (Chinese New Year) – one week between January 21 and February 21
  • Chinese Feast of the Dead / Qingming Festival (Tomb Sweeping) – April 4th, 5th or 6th
  • Labor Day (Labor Day) – May 1
  • Dragon Boat Festival (The Dragon Boat Festival) – in June
  • Moon / Mid-Autumn Festival (The Mid-Autumn Festival) – in September or October
  • Golden Week (Golden Week) around the National Day of the People’s Republic of China – October 1 to 7


What do Chinese holidays mean for Amazon FBA merchants who import from China?

During these listed national holidays or weeks, nothing and nobody typically works in China: offices and factories are closed and authorities are largely shut down. It’s no different at the ports: ships aren’t loaded or unloaded, entire containers are temporarily stored and customs are only working on the back burner.

While the whole of China is in a state of emergency, hard times are ahead for Amazon sellers who import goods from China. It is foreseeable that the exceptional situation in China can lead to considerable delays.

For this reason, Amazon sellers who import goods from China should keep the major holidays in mind and think about their planning well in advance, so they can meet their delivery times and avoid unnecessary costs.

Proper planning is crucial for Amazon FBA sellers!

The advantages of careful planning are many:

  • No delivery bottlenecks, meaning you won’t be out-of-stock
  • Optimal shipping conditions, which will reduce costs and optimize your profit margin

3 tips for successful planning when importing from China:

So how do you properly plan for the Chinese holidays? Below are 3 valuable tips for importing from China that you should definitely keep in mind.

1. Timely communication with the supplier

Contact your supplier in good time and make sure that the products are produced and ready for dispatch before the holidays. This is especially important before the Golden Week in October, so that Christmas business can run smoothly. Even if you find it difficult to think about Christmas business in summer, you should definitely discuss with your supplier that the products must be ready by the end of August at the latest!

2. Organize shipping early

You should also organize shipping in good time before the holidays.

  • Shipping by sea freight — If your goods are to be sent by sea freight to Germany, they should leave China at least three weeks before the major public holidays. For Golden Week, arrange a transport date for the end of August at the latest!
  • Shipping by air freight — Even when shipping by air freight, it is advisable to avoid complications, so send the goods no later than one week before the holidays.

Tip: the earlier you set an appointment, the better! Experience has shown that the conditions for shipping to Europe become more expensive the closer the shipping date comes to Chinese holidays. Planning in good time can therefore help you reduce your costs — and thus increase your margin in the long term.

3. Import and store larger quantities with a forwarding agent!

Due to increased shipping costs around the Chinese holidays, it can sometimes be cheaper to order larger quantities of goods and then store them in a warehouse in Germany, compared to having to deal with the overpriced freight conditions around the holidays. Many logistics companies offer this option.

We recommend the service of Forto for your import and inventory planning  — because it has a full-service offering especially for Amazon dealers. From temporary storage in the warehouse to shipping directly to Amazon’s FBA warehouse, Forto can map all logistics services that are necessary for a successful sale on Amazon.

The following screenshot shows an excerpt from the online platform. Here you can enter your desired services directly. On the following page, you can choose from various offers – and book directly!


Beginners and advanced Amazon retailers should keep in mind that your personal contact person at Forto will provide you with competent advice on all import and logistics topics if required! In this way, expensive errors can be identified and avoided at an early stage.

If you want to learn more about importing from China, we recommend our complete Amazon FBA Import Guide.


Those who know the big holidays in China and plan their imports accordingly are well prepared for year-round sales on Amazon. Ideally, with careful planning you can even increase your profit margin by reducing expensive freight costs.